Yesterday, the H&M Conscious Foundation in support of UNICEF presented a new currency to the world – the Unicoin.
The initiative aims to enable children to support the right for other children around the world to access learning opportunities from an early age.
The only way to get hold of a Unicoin is to exchange a drawing at unicoins.org. And the only way to spend it is on educational supplies.
This means: When kids upload a drawing of what they want to be when they grow up to the campaign site, they get a virtual Unicoin.
Then, the H&M Conscious Foundation will match each earned Unicoin with one notebook and pencil, as part of educational materials distributed to children in developing countries by UNICEF.
The campaign is part of a larger collaboration that began in 2014, when the H&M Conscious Foundation announced a grant to UNICEF of $9.3 million over a three year period.