Viktor&Rolf to stop RTW and refocus on Couture

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Dutch design duo Viktor Horsting and Rolf Snoeren will stop the production of their label’s RTW after the FW 2015 season. They explained they want to concentrate on Viktor & Rolf’s couture collections, fragrances and licensed businesses.

As they point out, it is a strategic decision to position the Viktor & Rolf brands in the highest luxury segment of fashion.

Horsting also added: “We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate, it is our primary means of artistic expression. Moreover, the label’s rtw line had started to feel creatively restricting. By letting go of it, we gain more time and freedom.”

Source: photo and quotes by Viktor&Rolf